Elon University communications focuses branding on storytelling
During Elon University’s Student Government Association’s town hall in the Moseley Student Center on Feb. 9, Mike Haskins, vice president of university communications, discussed Elon’s brand with students and how it impacts the school. Haskins said Elon’s brand is its story. Haskins said one of the reasons building a brand is crucial is because it helps build its reputation, making more students interested in attending the university. Haskins said Elon’s brand is important, as it increases students’ future career opportunities by increasing its name recognition.


















