Elon Athletics announced an updated primary visual identity and new mascot on Aug. 18. Logos courtesy of Elon Athletics.
Elon Athletics unveils new visual brand, redesigns Phoenix mascot
Elon Athletics rolled out a new visual identity Monday, shifting to the monogram "E" and Elon wordmark as its primary logo and introducing a redesigned Phoenix mascot. The monogram — which has been a part of Elon University’s branding since 2016 — is meant to create a more direct visual connection between athletics and the rest of the university. The Elon wordmark, already familiar to fans, remains part of the identity as well.
