Elon University student’s TikTok ‘passion project’ builds community through comedic storytelling
After faking his own death and subsequent kidnapping, Elon University senior and acting major Nik Salah finds himself with a highly engaged audience of roughly 1.5 million followers on TikTok. Over the past three years, Salah’s satirical TikTok page, judyhoppsl0vr69, has grown from a “joke” to a “passion project” to a source of income. Salah developed his presence centered around an exaggerated enthusiasm for Disney’s Zootopia, an animated movie featuring an anthropomorphic rabbit named Judy Hopps. Building on this persona, Salah and his friends spent the month of June weaving a complex, fictional narrative of his own (fake) death.