Elon Athletics unveils new visual brand, redesigns Phoenix mascot
Elon Athletics rolled out a new visual identity Monday, shifting to the monogram "E" and Elon wordmark as its primary logo and introducing a redesigned Phoenix mascot. The monogram — which has been a part of Elon University’s branding since 2016 — is meant to create a more direct visual connection between athletics and the rest of the university. The Elon wordmark, already familiar to fans, remains part of the identity as well.