Google gets Carson, advertising wrong
"Johnny Carson smoked, and for 30 years he was never pictured smoking a cigarette," Google C.E.O Eric Schmidt said in an interview with Maureen Dowd, featured in today's New York Times. "Today that would be nearly impossible." This quote, aside from hinting at Carson's possession of huge quantities of invisible cigarettes, pertains to the ubiquity of personal information on the Internet, and Google's assertion that they don't have to give newspapers money in exchange for their reporting, that instead the news industry should alter its advertising model so that ads are personal and precise. So what does this Carson quote seem to imply for the rest of us?














