Elon University Athletics, town of Elon collaborate on sports-driven economic planning
The town of Elon’s Downtown Development Director Jill Weston said one of the town’s missions is to produce more involvement with the students and Elon University — and is starting with Elon Athletics. As a town of under 12,000 residents, Weston knows there will be challenges as more people and traffic come into Elon as the school grows, but the town’s leadership is receptive to balancing what the town’s needs are for the future. Sport management professor Alex Traugutt, who researches college athletic finances, said the cross-collaboration between athletics and the town hasn't been ingrained in Elon yet.






















