Running toward opportunity: NIL helps Elon athlete build personal brand
Imagine a college student having 5 million dollars in the palm of their hand. For some student athletes like AJ Dybantsa — the point guard for the BYU Cougars — it is not something they have to imagine thanks to the NCAA’s Name, Image and Likeness policy. Caden Strickland, a senior on Elon University’s men’s cross country team, said it wouldn’t be possible to put the amount of hours into running that he does each day if he wasn’t able to make money from just being himself. “To have the opportunity to put my name out there and make money off of what I love doing helps me a lot financially,” Strickland said.



























