Elon athletes turn their names into brands with help from Elon University NIL store
Elon University student-athletes can now be seen wearing their names not only on the field, but off. The name, image, likeness store empowers student athletes to represent their brand by creating merchandise, such as jerseys and sweatshirts, with $6 per shirt, $8 per crewneck, $10 per hoodie, and $12 per jersey going back to the student athlete. Elon University has recently partnered with the NIL store and has contracted with 86 out of the Elon 503 student-athletes. There are 44 men’s and 42 women’s customized items seen on the Elon NIL website.





















