2024 election candidates utilize digital advertising to reach first-time voters
Forty-one million members of Generation Z will be voting in the 2024 election, including 8.3 million new eligible voters since the 2022 midterm election, according to Tufts University. With this influx of new voters, candidates are now allocating large amounts of money into digital advertising to reach Gen Z voters using social media. It was predicted that digital advertising for the 2024 presidential election would increase 156% compared to the 2020 presidential election, making the total spending $3.46 billion, according to a report released by Insider Intelligence. Politicians have to start utilizing digital advertising, Michele Lashley, professor of strategic communications, said.






















