Introducing your new favorite shopping mall: social media.
Popular social media sites like Pinterest and Instagram are adding shopper-friendly buttons to select images on their sites, and here’s everything you need to know about it:
PINNERS Pinterest users, look out for pins with blue price tags on them. These are “buyable pins.” Add it to a wish list, or buy it on the spot using Apply Pay or a credit card. You’ll also be able to sort pins by price. Look out for these changes over the next few weeks.
INSTA-ERS Instagram’s “Shop Now” button will appear on its promotional images and allow you to shop for the products within the app (bye bye “link in bio”). Unfortunately, this means more ads for you, but at least they’ll be tailored to your demographic.